A belly dancer is a perfect way to grab attention and create a fun atmosphere for your business, whether you are at a convention, trade show, having a grand opening, or a special sale event. Not only will a well-trained, family-friendly dancer create interest at your booth or store, her sparkly costume will draw in crowds from long distances wanting to get a better look at the shining mirage.
In addition to performing beautiful belly dancing, the dancer will get the crowd involved with some short belly dance lessons, posing for photos, or joking with the audience members. If pre-arranged, she can even help to promote your product or guide people into your display.
Belly dancers are not just for rug stores or Middle Eastern Restaurants.
Get creative! Belly dancers can work with many different types of themes. Below is a short list of ideas to include belly dancing at your next company event.
Location-based products and services:
Does your business service or product have any location-based relation to the Middle East? Countries such as Egypt, Morocco, Lebanon, Syria, Saudi Arabia, the EAU, Yemen, Jordan, Palestine, Iran, Afghanistan, Turkey, and Greece all have their own style and history of belly dancing.
Services can include travel agencies, hospitality management, translation or interpretation services, destination wedding planners, etc. Products can include Middle Eastern food, imported rugs, Egyptian cotton, perfume, teas, coffe, etc.
Example: Miraflores Winery in Placerville, California used a Moroccan theme one year and included saffron, cardamon, and cumin spices in their boutique wine. To help sell their Moroccan-inspired wine during a local weekend wine event, they hired a belly dancer to make their winery stand out from over 50 participating vineyards. It worked because the next year during the same winery event, people were still talking about the belly dancer and their fun experience at Miraflores.
Using a theme, your business does not have to have any Middle Eastern relationship at all. A grand opening can have a 1001 Nights theme to imply that your product is luxurious, rich, and exotic. A Casablanca theme can portray elegance, something classic, or a 1940’s time theme (if you are tying in the movie). An Egyptian Pharoanic theme gives the impression of immortality and ancient wisdom.
Think sand, spices, deserts, pyramids, hookah, hieroglyphics, etc. Don’t forget about the treasure aspect either! If your product sparkles or is a “gem”, a belly dancer can sparkle and shine in your display room.
Does your product or service grant your customer’s wishes? Of course it does and you can use a genie theme to drive that point home to your potential clients. Watch Aladdin or I Dream of Jeanie for decorating ideas.
Belly dancers also fit in great with a circus theme. An “Under the Big Top” event can allow for fun theme incorporation like circus performers, clowns, animals, etc.
Example: Luxe Midtown Spa and Salon in Sacramento, CA promoted their hair and beauty services using a “Passport” or “Around the World” theme. Each hair and makeup style was represented by a country. The crowd loved the multicultural approach and had fun watching the different styles of dance from around the world.
Can your product shake, shimmy, undulate, jiggle, wiggle, rotate, or gyrate*? This can apply to machines as well as food items. Get creative!
Example: Acquiesce Vineyards in Lodi, California used their product to create Rose wine jello shots. Jello, of course, jiggles, so they thought it would be fun to have a belly dancer at their wine weekend event. It was a great hit and the customers were convinced that after having a wine jello shot (or two), they could jiggle much better.
*Most belly dancers do not like to associate the term “gyrate” with their dancing. If you can find a better verb, please do!
Female-based products and services:
Does your product or service target women? Belly dance is a very feminine art and in addition to being an empowering dance to women, it is fun and interactive. Examples include makeup lines, clothing, female gyms or fitness classes, girls night out services, etc.
However you decide to tie in a belly dancer to your business event, make sure you have clear communication with the dancer to discuss things like costuming, music, audience involvement, and your product or service information so she can tell customers about your business when asked.